Actually while Lightweight's typography is awful, it's far more recognisable just for having that type - what other company in the world choose that type?
True, and it's mostly typography geeks who are annoyed by it, and how many of them are potential customers for a £3000 wheelset anyway?
True, and it's mostly typography geeks who are annoyed by it, and how many of them are potential customers for a £3000 wheelset anyway?