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@StandardPractice
I am always fascinated by brands, not from a capitalist marketing point of view (I have no interest in such matters), but because I admire people and organisations that make something worthwhile from nothing. I like any business that does something real, that actually makes something or that makes something happen. In our society, where craft and manual skills aren't valued highly enough, such enterprises are all too rare.
More than anything I am inspired by what I would describe as complete brands- where the quality and performance of the product is matched by great service, strong identity, a unique business structure, a place in cycling history, brilliant design (be it packaging or web design) etc.
I think it would be good to have a thread that recognises and celebrates the many great brands in cycling. Companies with integrity that have added something to the culture that we all feel something for. It strikes me that cycling has an abnormally large number of brilliant brands.
It'd be great if you could not just name the company but also describe why they are important to you. Please don't just cite components that are really good!
Thanks very much.