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@Sharkstar
I was unlocking my bike last Thursday from the bike stands behind More London and an Eastern European Woman was unlocking hers nearby. I could see her looking at the "Danger! HGVs" sticker on the bike stand and she said, to me: "What is 'HGV'?" I explained it was a truck and the context for the campaign she said, "Maybe is not so good for foreigners. Maybe they should have a picture or something."
I think at least two of the people killed in London this year so far have been from eastern Europe, so I guess she has a point.