"Every now and then you'll see a tattered piece of 1950s signage, something exuberant that harks back to flash bulbs and frozen glamour. Most have been torn down now, replaced by brutal information boards stamped out in Helvetica, the official typeface of purgatory. Helvetica isn't designed to make you feel anything good, to promise adventure or gladden the heart. Helvetica is for telling you that profits are down, that the photocopier needs servicing, and by the way, you've been fired." (Michael Marshall, The Straw Men).
I'm looking forward to getting my first Helvetica tattoo at the end of September.
"Every now and then you'll see a tattered piece of 1950s signage, something exuberant that harks back to flash bulbs and frozen glamour. Most have been torn down now, replaced by brutal information boards stamped out in Helvetica, the official typeface of purgatory. Helvetica isn't designed to make you feel anything good, to promise adventure or gladden the heart. Helvetica is for telling you that profits are down, that the photocopier needs servicing, and by the way, you've been fired." (Michael Marshall, The Straw Men).
I'm looking forward to getting my first Helvetica tattoo at the end of September.