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  • http://bikesnobnyc.blogspot.com/

    This sort of polite, wishy-washy prose is grossly insufficient for the typical American consumer. Brooks really needs to fall in line with the rest of the bicycle industry and put lots of yellow exclamation points all over the place. Furthermore, "considerable disapointment" doesn't mean anything to us here. You need to say "death." A truly effective warning would say something like:

    Warning! Cycling is an inherently dangerous activity and can cause serious injury or death. Be sure to have your saddle installed by a professional, as improper mounting can cause serious injury or death. Brooks saddles are not compatible with certain seatposts. Be sure to consult your seatpost manufacturer, as using a Brooks saddle with an incompatible seatpost can cause serious injury or death. Brooks shall not be responsible for any failure caused by incorrect mounting or by use with an incompatible seatpost. All Brooks saddles carry a rider weight limit, which is one pound less than however much you weigh. Cycling while too heavy can cause serious injury or death. Please enjoy your Brooks saddle, and ride responsibly.

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