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@tynan
Pro-photographers are not compelled to buy anything they do not want, there are numerous high-end cameras for sale that do not feature video functionality, which I am sure sell well and will continue to do so.
The convergence of the two technologies - DSLR photography and video functionality was inevitable - the manufacturers could stymie the joining of the two no more than mobile phone manufacturers could refuse to include a clock/watch on their products.
As soon as 'live view' started to become commonplace and cheap to implement - capturing the video stream became trivial.
The video functionality of these cameras are used professionally - although I am sure you are right in that the appeal amongst the 'armature' [sic] market is a driver of sales too.