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@TRA
I think the stickers are a good idea. Fast and to the point. it's what you need in a busy environment. At least it grabs attention. You could then do a follow up campaign with more info that will explain the situation better. You have to educate in steps. As long as the follow up contains the original message/imagery people will make the connection.
The tfl ads are rubbish anyway and I'm sure do nothing to encourage or discourage cycling.
My personal view is that it's not just the HGV's. I find the small vans/light trucks far worse. Normally driven by people with no extra training other than a standard car licence.
On a positive note. I think most bus drivers do an excellent job in providing space and keeping an eye out for us. I often feel safer around them than a load of in-a-rush cars.