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@BringMeMyFix
A lot of people would argue that the slightly inflated prices are merely a reflection of the superior quality and styling of their range.
They have special 'fixed' clothing, which in many ways has facilitated the growth of the 'fixie' demographic.
And their logo is in a classy script font. It's a win-win scenario, or 'victoire-victoire' as it says on the shaft of my Rapha retro-styled 'Bic Cycling Team' Bic disposable biro, a steal at £14.99.