Brooks saddle pricing

From Consumer Advice

By law, a retailer is entitled to decide the price he wants to charge for his goods.

The price on display is simply what the law calls an 'invitation to treat'. In the same way that you don't have to buy goods from anyone, a retailer is under no obligation to sell you anything.

You cannot insist that a shop sells you anything at a marked price, even if they have made a mistake.

The law does not allow prices to be fixed and, contrary to common belief, goods are not subject to price controls.

What are RRP and MRRP?

The recommended retail price (RRP) and manufacturer's recommended retail price (MRRP) are suggested prices or price guidelines. Retailers can undercut these prices if they wish, so you should shop around for a bargain.

Surely not allowing discounting is the opposite of a free market.

Oh, and I have already bought a Brooks.