The Guardian's bike blog

I agree that good advice has to be disseminated amongst the populace. However I believe instead of retreading the same issues they should maybe have FAQ or Advice Section which is clearly linked on the website.

What I was trying to get at (rather poorly) is that their bike blog is under the umbrella of ethical living on their website. To me this would suggest that their bike blog posts would explore subjects that are related to cycling and how it relates to the notion of ethical living ... but they haven't really explored this subjects.

It's absolutely true that putting it under 'ethical living' isn't particularly helpful. The reasons why people want to ride bikes only very rarely have anything to do with ethics. It's either about fun, or saving money, or building up fitness, or for general health--but you'll very rarely find anyone who wants to ride a bike primarily because they think it's worthy. It's an unfortunate general perception that undoubtedly prejudices many people against just enjoying cycling as the enjoyable and fun activity that it is--as things that are morally right, ethical, worthy, or whatever, are always supposed to be hard and unpleasant.

Anyway, as soon as cycling has grown enough, it'll go back to what it actually is, a major cultural preoccupation that occurs a lot in our daily lives, and for all sorts of different reasons, all the while being fun.