My understanding was that Brooks would sell to the retailers at whatever price they choose, but then legally the retailers should be free to choose what price to sell the good on to the consumer. So price fixing by telling the retailer they are not allowed to discount below the rrp would be unlawful.
I may be wrong though and accept that this probably occurs for many, many products not just in this case.
(Jacqui the problem wasn't the rrp - but that there was pressure on the retailer not to sell below it)
My understanding was that Brooks would sell to the retailers at whatever price they choose, but then legally the retailers should be free to choose what price to sell the good on to the consumer. So price fixing by telling the retailer they are not allowed to discount below the rrp would be unlawful.
I may be wrong though and accept that this probably occurs for many, many products not just in this case.
(Jacqui the problem wasn't the rrp - but that there was pressure on the retailer not to sell below it)
I don't mean to bash Brooks though, so I'll stop!