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@Velocio
Margins aren't as great as you might think. There's not a large amount for the retails to play with for a price war, and they'd only be hurting themselves to do so.
Besides, as pointed out, Brooks are running at capacity... which means that as a shop you are only going to receive X number of saddles. If you reduce the price you're just going to be out of stock and have made less money... everyone else will still be in stock and selling them for the higher price.