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@Emilia
It's funny, I've only just found this thread, but I've been developing more or less exactly the same idea recently (I doubt I'm the only one!), and beating myself up for not getting my act together to start organizing it. A couple of thoughts:
Would it be possible, or worthwhile, to coordinate this with similar rides in other cities? Maybe not for the first one - there's not much time - but massive, eye-catching, coordinated protests in cities like London, Paris and New York would be hugely newsworthy.
Much more manageable would be to coordinate with all the other cycling forums we can find (most of the ones I know are very London-centric). Better still, get people from different forums, groups, etc., involved in the organizing, so that they feel like it's their thing - more will turn up that way.
What about branding? I thought about calling the event 'The White Ride' (I've googled it - there's nothing else using the name), and - given sufficient time and resources - coming up with a basic website (people take things so much more seriously if they have a website) with a mission statement, faqs, and possibly pages for riders who've been killed (depending on what their families want).
And yes yes yes to celebrities. The famouser the better. Let's invite all the famous British riders we can think of, and Jon Snow, and Boris, and David Cameron, and Agyness Deyn, and Madonna, and - didn't Lily Allen have a song about riding her bike in London?