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@CheBeef
As others have said this is a great idea and would have to be done right to get good publicity, I think good publicity is the key for BoJo to do something.
Although it would be harder for everyone to get to a midweek rush hour would be best to capture attension, and white dress also.
I think what would grab even more attension is for everyone to walk in the roads with their bikes rather then riding them. Maybe this isn't in keeping with the message of riding safely, but at first we would want to grab as much media attension as possible; maybe someone knows of a legal reason not to do this but it would definately get more media coverage.
Thoughts?