Dear Boris, Enough is enough!

I have a question. What, exactly, do we want to be done? I realise we would like to reduce traffic fatalities, but what steps can the government take to help with this.

But as it stands, I'm not so sure I understand what we're after.

This part of the reason I started this thread. I wanted to write a letter to Boris about all these deaths but like you didn't quite know what to say..

And a big hard-hitting ad campaign, aimed fairly and squarely at female cyclists, in all the women's magazines (the ones that do the "hey, buy a bike and some pretty summer dresses" features), on TV during all the shows and channels (e.g. Living TV) women like watching saying "stay the fuck away from the inside of trucks"

And another aimed at london truck drivers - saying watch out for cyclists when turning left. Fit more mirrors, open your nearside window and go slowly.

Is it just cyclists? I wonder how many pedestrians and motorcyclists trucks have also killed in London?

Boris keeps on going on about wanting to increase the numbers of cyclists and I guess he has a budget for his policy. Petitioning him to assign some of that money to produce these sorts of ad campaigns might not be beyond the realms of possibility.