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@Tea_Bee
^^^ There is as much danger of getting "Cyclists Dressed in White Cause Traffic Chaos".
What about BOTH options, weekend and weekday..?
My view is that you need as many people as possible. Weekdays just won't get that - not everyone commutes the same time, the same way, they have to be up at sparrows fart to get from here to there just to be ready to start the ride. What if we get a pitiful turnout? That would all be bad news.
On the other hand, if you run it at the weekend when far more people have free time, you're going to get a far more substantial turnout. People will have more time to prepare, get their clothes sorted, make their bike white, etc. We could make it official, have a planned route, get a police escort, etc.
Then off the back of that ride, when there is awareness and it worked well, you can get a guerilla ride at rush hour afterwards - only needs to be 20 or 30 bikes to make the point.
First you have to establish the message, without causing grievance, so that people associate the white bikes with some sort of solidarity - this gives them meaning to the masses. Don't give them a meaning of "Bastards made me late for work! And for what? I never killed a cyclist, how dare they criticise my driving!" Once people have more idea about what a ride in white means, that meaning will translate better via the press if there were subsequent actions. And ghost bikes would have more meaning etc.
Journalists are always dying for a story. There are easy spin-off articles about ghost bikes and the stories of the people killed, which would be likely to drop out following a successful ride.
Make it a weekend, make it in the afternoon/early evening, make it peaceful and polite - wave the car drivers past, don't block roads etc. and it'll carry a lot more weight in the long run.