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  • If it was to be on a week day during rush hour, as well as a group ride, (that perhaps not everyone could go on), how about spreading the word through all bike sites to try and get as many commuters as possible wearing white. Get the idea in the press a bit beforehand and then hopefully you would get a real impact across the whole of London (or wider) and it could be something regular that grows over time.

    For a few days before, everyone hand out flyers at the busiest lights on your commute to every cyclist for half an hour or more - minimal commitment, wide reach, get some word of mouth going.

    Just a thought.

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