• ha, I remember that ad.

    Me too. I always cycled to school without a helmet. No one wore one. Then when the law was enforced, everyone suddenly turned up with one on. Seriously weird. Except one kid who wore one of those styrofoam eskies on his head and he was fined $50 (or rather his parents were) by cops who were busting people around school that day. It was a hell of an incentive to wear a skid lid.

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