• why aren't these deaths being written about in the main news? people need to be more aware of these dangers.

    Sadly we have got to the point where cyclists deaths are appearing to be more common. There have already been two high profile deaths this year and a number of other fatalities that have been reported. Sadly it stops being news to the average person (this is why vehicle deaths are more commonly reported). It may also be against the wishes of the family, who automatically become a consideration after a certain amount of time has elapsed. Also, if the staff aren't available to cover the event then the news may become stale before it can be reported. You can't send a reporter to every RTA on the off chance that someone may die and there is an impetus to remain current.

    Newspapers are businesses like any other and they too have forces affecting their market.

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