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@Kill
um yeah fixie is inverted commas to show the asinine use of the word - I think people who set trends in business have a lot to offer the world - FFS you probably wouldn't know anything about 'fixies', be on this forum, or be able buy parts except from your lbs without business trendsetters, who came up with social networking, windows, internet card clearing or ebay.
You dont have to have tattoos, dreadlocks and wear rolled up jeans to ride a bike. They want a fixed gear type bike because it has clean lines and would look nice in the gallery, and if I can make some extra money off a trend why the hell not, look at half the new companies out there catering for fixed riders primarily - sure they love what they do but the money involved is important.
All this precious shit about fixed riding gets up my nose sometimes - it's only a bike - the more people riding them the better, they're for riding, not posing. If my company want to offer the use of a bike to people who want to see london by bike I don't see the issue.