How to make the roads safer?

Promote cycle training wherever you can, guys, spread the word.

I think there are alot of people who think (and I have had said to me) that they don't need cycling training. They think its only a bike and that attitude extends to the mechanical state of their bikes. In other words cycling is not taken seriously.
These 'accidents'/fatalities get no unavoidable media coverage (the first 'report' is usually a traffic report e.g. road closures and the effect on motorised traffic). We get to hear of these tragedies here on a cycling forum (what percentage of the huge increase of cyclists in London visit cycling forums ?) and there are no hard hitting (bad pun sorry) in your face 'campaigns' (Think Bike! comes to mind). Nothing in bike shops ,nothing on the streets except the odd poster on a bus shelter. We dont want to scare people of cycling and its a difficult challenge to promote cycling and all the benefits from cycling without mentioning the dangers.
I'm playing devils advocate here but the reponse to an increased public awareness of cycling 'accidents' may result in some form of strict legislation for all cyclists ( compulsory training / licencing* etc) .This option may be considered an 'easier' approach by the powers that be rather than major restrictions on motorised traffic. Basically hit the victims - problem solved. I'm being pessimistic here I know but I thought I'd chuck it in the mix anyway.

• I know Oliver has mentioned before somewhere that this is unworkable but you get the drift ?