I think it is interesting to see the rise in helmet wearing in skiing / boarding - especially those who just cruise about, not just those who are doing tricks 'n' shit. Not sure what my point is, though - maybe it reflects a general societal view of taking more precautions following years of 'health and safety gone mad' stuff.
Same on bikes, perhaps.
Though it ends up with people actually buying crap like this:
My three year old nephew needs one of those, he's banged the same part of his head so many times that the skull is starting to calcify at that spot
My three year old nephew needs one of those, he's banged the same part of his head so many times that the skull is starting to calcify at that spot