Oh no... Duffy gets on her bike in Diet Coke spot

95% of people who produce this shit don't know shit about what they're doing and couldn't care less about the outcome as long as they can have enough money to pay off mortgages and have a drink on a friday night.

Not true. I'd say that, fair enough some of the content is produced to fit a media brief and can therefore try tap tap in to "what's cool" but creative teams and directors have showreels, portfolios and careers to think about, so to say they don't care about the outcome is unfair. Don't forget, some people just aren't very good at their job...