Remember kids... always wear a helmet. (The almighty bikeradar helmet thread)

1. Epic win.
   

I've emailed the address at the bottom of the page expressing my disbelief at this idiotic game. I've also emailed my MP and asked her to raise the matter with the DfT.

Angry of Tonbridge Wells (not quite but my postal address is in Kent at least).

^

Top Man.

Wrong-headed, as they say.

Chicks dig doods with big helmets. It's official.

All you Harmony hairspray boys who don't want your flowing locks spoiled by helmet hair have missed a trick.

390 first go..

820

You lot suck

[B]How GP saved boy Nicholas Rossi with a home drill[/B]

http://www.theaustralian.news.com.au/story/0,25197,25509892-601,00.html

Wear a helmet kiddies, otherwise a doctor will have to drill into your head following a minor bike accident

I had a minor bike accident the other day, and I wasn't wearing a helmet.
Fuck,is B&Q still open?!?

Chap got taken off just outside my house earlier today- not his fault at all, more the fault of the horrific traffic at the moment with the A2 closed.

In the words of the paramedic "he'd be a lot better off now if he'd had a helmet on".

Observation/reporting only btw. Real opinions have been changed to protect the innocent/guilty.

I had a minor bike accident the other day, and I wasn't wearing a helmet.
Fuck,is B&Q still open?!?

Sorry its closed, try your neighbours, otherwise you probably won't be waking up tomorrow.

i think helmets are really good.
and to those people that say "more people die slipping in the shower than falling off bikes" i say this:

i wear a helmet in the shower, and also around the home.. had a massive wipeout the other day wearing socks in the corridor after my butler polished it.. if i wasnt wearing a helemt i would have died.. but i lived and was able to punish him then fire him.

i think helmets are really good.
and to those people that say "more people die slipping in the shower than falling off bikes" i say this:

i wear a helmet in the shower, and also around the home.. had a massive wipeout the other day wearing socks in the corridor after my butler polished it.. if i wasnt wearing a helemt i would have died.. but i lived and was able to punish him then fire him.

What is your butler doing polishing your helmet?

Well, doing it yourself is kinda boring after a while..

i wore my 1st one at Herne Hill Velodrome and realized just how much peripheral vision you lose. but they say they make you go blind after a while... who's to believe...;)

Reply from the DfT to a complainant--read it and weep (and take action with further complaints).

It's ever so slightly ironic that they're trying so hard to demonstrate that they 'thought', but unfortunately the results are less than impressive. Perhaps the 'campaign' should be renamed 'THINK! correctly, steer clear of absurdities and false inferences, and get another job'.

:(

(NB the glancing references to h*lm*t research are better cross-checked with http://www.cyclehelmets.org).

I am sorry to hear that our new child road safety game, 'knocking
noggins has upset you.

I'd like to explain why we produced this game and why we took the
decision to portray the message about the need to always wear a cycling
helmet to children in this particular way.

Although child road deaths have reduced steadily over the last ten to
twenty years, there are still on average thirty seven road safety child
casualties each week in the UK. Our aim is to continue to reduce child
road deaths and injuries and to ensure that correct and safe road
behaviour is something that children learn and remember throughout their
childhood and into their teenage years and beyond.

To develop the most effective campaign, we conducted extensive research
on children's knowledge and understanding of road safety, how the
previous Hedgehog campaign was resonating with children today and what
strategic ideas would potentially have the most impact and retention
amongst this audience. What we found was that the children in our sample
groups could recite 'stop, look, and listen' by rote but on further
probing seemed to lack a clear understanding of when or how to implement
this behaviour in a real life situation. Our research also indicated
that children of this age range wanted to understand the reasons for
needing to cross the road safely.

Before commissioning this game, we researched a range of ideas among
children aged six to eleven, from both genders and different social
groups. We also researched ideas with groups of parents and primary
school teachers. This particular creative route was shown to demonstrate
both the negative consequences (showing an injury to an animated
character as a result of failing to follow safe road behaviour) followed
by a demonstration of positive road safety behaviour, and because of
this was by far the most successful in research across all of our child
groups and with parents and teachers. The creative which was tested
engaged the children but also made them think about the consequences of
their actions.

This campaign is targeted at children aged six to eleven and advises
"Should you fall and hit the dirt, a helmet might prevent the hurt". We
also run campaigns offering information and advice to parents about how
to help their children to learn how to be as safe as possible on the
roads. Our new Education website offers a new range of offline and
online materials and information for parents and teachers, including a
range of posters, booklets, a website and assorted games.

The agency who developed "knocking noggins" had also shared the game and
spoken with the NSPCC, to get their approval. Of course they do not
endorse any form of "violence" against children, however the general
consensus is that "knocking noggins" can have its benefits:

· This type of game is very popular among children and to an
extent, adults who will remember these type of games from their childhood

· These sorts of games are widely available and recognised in
the public domain

· The game has been researched and devised to be enjoyed by
children, but the most important thing is that the game has been
developed to communicate and reinforce a very important message; the
consequences of a bad decision i.e. choosing not to wear a helmet

· The game is one part of the Tales of The Road campaign, and
will help to deliver a bigger road safety message to children. As the
message is being delivered in the context of the TOTR website, it is
quite clear as to why the characters are getting hurt. It is therefore
not very likely that the message will be perceived as condoning violence
against children

· And in some countries like Australia, where it is compulsory
to wear helmets, this has saved many lives

I hope this helps to answer your concern and gives you the necessary
reassurance that the Department for Transport is doing the best to
educate and communicate a serious message in the most engaging and
effective way.

Kind regards,

Patora Ho

THINK! Campaign Manager - Child and Teens

sigh

a sad inditement on humanity & wrong on so many levels.

Oliver will you be responding?

410!

just sent them a snotty email

trying to give them swine flu?

that's nothing to sneeze at

Sorry BRM, I can't cough up enough time to play punning this afternoon.

how very phlegmatic of you

that's cold, scoober

"Should you fall and hit the dirt, a helmet might prevent the hurt"

catchy