London Buses are Good

Fundamentally agree with that Oliver but I was talking specifically about pedestrians lack of responsibility to themselves and others. Walking being the default means of transport should not mean that us as pedestrians don't share an equal responsibility and a public awareness programme could help here. Think Bike!

Don't start with pedestrians--start with HGV/car drivers. They have the greatest responsibilities. Pedestrians and cyclists are not an equal target, but their role has in the past usually been exaggerated. For instance, campaigns to scare pedestrians off the roads and streets appear to have resulted in the highest child pedestrian casualty rate in Europe.

Interesting that 'Travel in London Report Number One' . Everyone walks to somewhere eventually so I find 36% suprisingly low - 64% get carried ?

The figures are for the main mode of a trip--i.e., every cycle trip you take is a mixed-mode trip as you always walk, but you'd still say you went for a bike ride rather than a mixed-mode trip.