London Buses are Good

Are there any 'public safety' progammes/adverts aimed at pedestrians alerting them/us to the danger they pose to road users and themselves by not considering the possible consequences of say e.g. walking out into the road whilst fiddling with a IPod/texting or walking sheeplike enmasse across a crossing against a red (man) light ?
Perhaps not because there have been too few 'accidents' to warrant it ?

You'll find that people seek distractions like iPods or mobile phones regardless of the mode of transport they're using--be it an overland train (quiet carriages have had to be introduced), the Undergound, a car, or a bike. I think it's only on planes that there are restrictions on mobile phone use. It really doesn't have anything to do with walking as such.

Walking is the most-used mode of transport in Inner London. TfL's recent Travel in London Report Number One estimates it at 36%. Collisions are very few and far between and the risk associated with walking is minuscule, both the risk posed to walkers and especially that posed by walkers. And: sail before steam--if you're riding a bike and the area is busy with people on foot, slow down. There is absolutely no point in blasting through fast and scattering people.