London Buses are Good

Are there any 'public safety' progammes/adverts aimed at pedestrians alerting them/us to the danger they pose to road users and themselves by not considering the possible consequences of say e.g. walking out into the road whilst fiddling with a IPod/texting or walking sheeplike enmasse across a crossing against a red (man) light ?
Perhaps not because there have been too few 'accidents' to warrant it ?

they use to do a lots of 'look before you cross the road' advert in the 90's, no idea why they don't do those anymore.