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@Almer
right, ehh..
i sort of chose fixed gear riders as a focus group. a group of people i would base the design of my product on. I will probably not design specificaly only for them, because that would make any possible outcome way too specific. (ie it would not sell enough). the part of the project i don't like is that it's supposed to be about marketing. this is a classic marketing strategy, supposedly aiming a project at an urban youthculture could help other young people get interested. kind of like using extreme sports in a coke or pepsi commercial.
but because i like fixed gear and single speed and because i HAD to choose a group of people, this is my choice.
it's not supposed to be any kind of product yet. it COULD be a communication device embedded in clothes, but could also become something different all together.this is just a direction i need to work along, but no real concepts have been made yet.