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@tynan
Good point, the market is full of pretty cyclical bike chains, we should be encouraging small independents like this.
But at the end of the day £75 Allen keys are bound to raise a few eyebrows, maybe if they had better sense (of their market) they could see the issue and understand that it positions them in a very certain context.
Don't try and sell £75 Allen keys and expect people to not - at least - comment.