TokyoFixedGear - New in!

we don't buy these allen keys in for £5 then think we can get away with ripping people off by selling them at the highest possible price, we buy from the distro, add the normal margin then sell. We try to sell everything at the lowest possible prices. Granted a tool shop stocking thousands of different tools might be able to under cut us but we do out best...

When I was in retail, the mark up was x2.2 which I believe to be standard on the highstreet... without the usual overheads, what is yours?