Have you checked out the Google Webmaster tools? Loads of tips and advice there to help you along. You can also add the Google urchin tracker or the new one from Google Analytics. Let it run for a while to see where your traffic is coming from. Then update your meta tags. Don't forget the Google ageing delay.
I don't know a huge amount but it's 50% optimizing your site and 50% inbound links. You can also have a look at your server stats to see where traffic is coming from and what search strings are being used. Beware of the so called Black Hat methods as Google is wise to them and you could end up with a penalty and me struck off the list.
Have you checked out the Google Webmaster tools? Loads of tips and advice there to help you along. You can also add the Google urchin tracker or the new one from Google Analytics. Let it run for a while to see where your traffic is coming from. Then update your meta tags. Don't forget the Google ageing delay.
I don't know a huge amount but it's 50% optimizing your site and 50% inbound links. You can also have a look at your server stats to see where traffic is coming from and what search strings are being used. Beware of the so called Black Hat methods as Google is wise to them and you could end up with a penalty and me struck off the list.