• Does VB have to be transparent about how he spends the money?

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    No. He is providing a service and if he charges for it and makes a tiny profit it is no more than he deserves. Is your newsagent transparent about what he does with his earnings? Of course not. If the site made VB into a Google-style billionaire, I am sure we would all be happy and keen to be his friend. Sadly it is unlikely to to make anything approximating that. We can all strive to be his friend anyway.

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