Vélib bike scheme

Funny.. as at April 29th they were looking for sponsorship..
http://209.85.229.132/search?q=cache:SsHnugIHtlYJ:http://www.tfl.gov.uk/corporate/media/newscentre/11591.aspx+London+Cycle+Hire+scheme&cd=2&hl=en&ct=clnk&gl=uk&client=firefox-a
*
As the Capital gears up for the launch of its hotly anticipated Cycle Hire scheme, the search has begun for a suitable sponsor.* * Our selected sponsor will have a unique opportunity to promote their brand to a massive public audience *
Peter Hendy, London's Commissioner of Transport

                                                    *From May 2010, people will be able to pick up and drop off **hire** bikes at 400 locations across the nine **London** boroughs and several Royal Parks that make up London's Zone 1 travel area.*

*An initial 6,000 hire bikes are expected to support around 40,000 extra daily cycle trips in central London.*

So did they find someone?