Bike Anti-Porn - When Things Go Wrong

Whichever poor sod buys that bike is going to get so much abuse from forumengers riding past.

"What make is that frame mate?"
"Oh it's a...swagger...I think"
"Wankerrrrr"

However even a precursory google for Swagger Bikes give the classic LFGSS thread as top 2 hits, so whoever does buy it is bringing it one themselves, I guess.

Does OnOneLangster build the frames for Swagger bikes, or does he just take old frames and paint them and build new bikes and brand them 'Swagger?'