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@T_M
You don't have any knowledge of Sears in the UK?
S & R = Sears & Roebuck = the retail chain Sears once famous for their catalogs?
I realize you mean the bikes: by my understanding Free Spirit was Sears' house brand... and they varied widely in quality, from low price kids + utility bikes (think low end Columbia, not sure what this translates to in the UK) to pretty nice European-built racing bikes... I've only seen their fairly crappy bikes in person (my parents had Free Spirits when I was a kid).