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@Dammit
I take your point, but I still think that trying to get the message out to the people who would not normally receive it needs to be done.
For example Cycle Girl in the Sunday Times inGear supplement wrote about Eilidh, but again you would have to be interested in cycling to read that in the first place.
If you just use a bike to commute to work then you are not likely to read cycling specific things?
For example my girlfriend has just said that she is only aware that she should not go down the left hand side of lorries because of me/this forum. Without that she would assume that going down the left is the safest way, often because that is where the cycle lane is. It's that that we need to combat. My female flatmate is the same- "surely the cycle lane is there for a reason- that has to be the safest place to be".