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@Dammit
This is not intended to be flame bait, but the two most recent deaths have been women cyclists.
Possibly coincidentally there have also been a number of articles in womens magazines talking up the benefits of cycling, both as a recreation and for commuting.
So the readers are getting the positive message which is great, but no mention is made of how to tackle junctions safely- i.e. never going to the left of a large vehicle.
I think writing to these publications (I have a copy of Zest with a large "get on your bike" section for example) and asking them to highlight the "safe way/suicide way" issue, and promote cycle training etc would be a good idea.
Please note that I am in no way impugning female cyclists, I just want us all to be safe out there, and the two most recent deaths (and I think statistically more women are hurt- Oliver?) would suggest that awareness raising should be directed this way initially.