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@mooks
It's a catch 22 situation half the time - we need to ask the question to find out.
Because while you're right that it grossly oversimplifies and stereotypes, it's a label that people can easily identify with, and sums up a particular group of people without having to resort to a lengthy description. I like to think we're intelligent enough to appreciate that. I may not wear alpaca wool ponchos or patagonian twat hats, or frequent Hammersmith reading clubs, but generally, 'Guardianista' sums me up quite well.
Now let's be clear about this - it's not an 'ad hominem' because I'm not trying to denigrate the people or write off their concerns just because they happen to read a particular newspaper - it's a simple statement that the majority of people who tend to ask this question in this way, tend to read the Daily Mail. If there's an alternate descriptor that works just as well, I'd be more than happy to use it.
I fear we may be getting off the subject though...