Polo in the News

I am unclear how these images have been used, is it an ad or advertising dressed up as editorial? Advertorial.
I shot a global campaign for Sony Ericsson in 2006. Everyone got paid.
If an advertiser expressed an interest in using one of my images*** I would need permission from all those who are visible within the image. ***
Some advertisers, agencies and photographers will take the piss.
Most people know this and there does need to be a little give and take.

For commercial use, which I'd say selling Sony Erricson is, this ^ is pretty much correct. In fact you'd need permission from people who were Identifiable (not just visible). AND you'd have to worry about trademark infingement for any brands in the shot, etc.

For editorial use this is not the case - there different rules apply and you don't need to give permission for an image to be used.