The deal with Topshop came about due to work by Tom at London Cycling Campaign. He is a fashionista and worked on several of the clothing retailers last year raising interest in fashionable cycling gear. With the help of a volunteer he chased them up and they gave a presentation to Top Man. Top Shop had initially not been interested but after getting the ideas from Top Man they came on side.
The deal with Topshop came about due to work by Tom at London Cycling Campaign. He is a fashionista and worked on several of the clothing retailers last year raising interest in fashionable cycling gear. With the help of a volunteer he chased them up and they gave a presentation to Top Man. Top Shop had initially not been interested but after getting the ideas from Top Man they came on side.