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London Fixed Gear and Single-Speed is a community of predominantly fixed gear and single-speed cyclists in and around London, UK.
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@Seeds
You sure about that?
Sadly not a joke. You can read the whole document here (sorry, no idea how to stop it from embedding itself):
[ame="http://www.scribd.com/doc/12112331/Pepsi-Breathtaking-Design-Strategy"]Scribd[/ame]
What a pointless waste of time.