Bicycle Advertisement...

do you have any idea how much it costs for a 20 or 30 second slot on a mainstream channel?
or some idea of the cost of a back cover or inside front cover of a TV listings mag?

do a bit of googling and once you have a rough figure of the costs it's easy to see why they don't do much mainstream advertising .

Pretty much the no 1 reason why you won't see mainstream ads, although with media deflation at its current rate, they are becoming cheaper and cheaper, particularly in press and sponsorship.

Another reason is due to the audience targeting, rightly or wrongly cycle brands will not see main stream ads as a cost-effective way of hitting their correct audience. Sadly cyclists are not seen as ABC1 or anything as broad, we are niche, which is more about perception than anything else.

So thats prob why we only see halfords on TV with their crappy £99 bikes. Would be interesting to see if cycling brands are increasing their online spend or not, might have a look into it!