Young creatives are so predictable

Just spotted this while looking for a skateboard,

http://www.powertotheplanet.tv/

Outrageously cringeful. Werent these photoshoots/graphic about identity and saving the world made a corporate cliche and done to death years ago. Now it seems every hip young creative has gained unbridalled passion to some cause & scene (probably because they discovered veganism) and is perpetuating the cliche into a joke. They probably think its so 'fresh' and meaningful.

Who can spot the obligatory awesome fixed gear?

'Power to the Planet' pffff... (where are element products made?)

Your pessimistic post of the morning.

so young, so bitter…

[that was probably done by some thirtysomething creative btw]

i prefer rapha's obvious "expensive luxury is nice" branding.
it's more honest than a 'we care about the planet but we care about our shareholders more' attitude.

This campaign is fronted by Element. Element made a rather nice 'OTP' a while ago too.
This kinda campaign will never beat that of Katherine Hamnett who is still dedicated and keeping it alive today. But who can blame them for taking inspiration?
It's not exactly like that Henry Holland trash.

It's just a spin-off to highlight saving the planet.
That's alright by me.

Element are working towards being more like Howies, Patagonia etc.
Something a lot of clothing labels could do with...

Katherine Hamnett Tees - Circa 1985

http://www.katharinehamnett.com/shop/index.do

i prefer rapha's obvious "expensive luxury is nice" branding.
it's more honest than a 'we care about the planet but we care about our shareholders more' attitude.

That Rapha is ridiculously over-priced.

(must be about time for one..?)

it is expensive but so worth it.

Young creatives are so predictable

Careful, they're all on here. They're that predictable.

Careful, they're all on here. They're that predictable.

Why you, older generations! shakes fist

element is owned by nike now so what do yo expect

why the hate over people expressing an opinion in a creative way on a subject which they feel is close to them.
I'd rather they did this and tried to change the way people percieve a subject than slip into apathy and inaction.
It maybe a cliched way of doing it, and their business might not stand upto intense scrutiny in terms of their actions matching their words, but at least their trying.

as someone else once said if you don't stand for something, you'll fall for anything, and if campaigns like this do a small part in making people stand for something, they ain't that bad...

This campaign is fronted by Element. Element made a rather nice 'OTP' a while ago too.
This kinda campaign will never beat that of Katherine Hamnett who is still dedicated and keeping it alive today. But who can blame them for taking inspiration?
It's not exactly like that Henry Holland trash.

It's just a spin-off to highlight saving the planet.
That's alright by me.

Element are working towards being more like Howies, Patagonia etc.
Something a lot of clothing labels could do with...

I wouldnt give them that much credit.

I doubt they actually went to the effort of being inspired 'first hand' by something a fashion designer did before 1998.

I think it was a mixture of ripping off reeboks 'I am what I am' & Nike Women advert campaigns plus this flickr account I keep bumping into with cyclist portraits:

Kansas City Urban Cyclist Project on Flickr - Photo Sharing!@@AMEPARAM@@http://farm4.static.flickr.com/3005/2386032723_da37938cb1.jpg?v=0@@AMEPARAM@@2386032723@@AMEPARAM@@da37938cb1

never mind, you won't have to worry your little noggin about stuff like this when you've got insurgents shooting at yo ass…

Your getting me mixed up with someone else Big Daddy.

Who can spot the obligatory awesome fixed gear?

Not awesome - not made with 531.