Young creatives are so predictable

This campaign is fronted by Element. Element made a rather nice 'OTP' a while ago too.
This kinda campaign will never beat that of Katherine Hamnett who is still dedicated and keeping it alive today. But who can blame them for taking inspiration?
It's not exactly like that Henry Holland trash.

It's just a spin-off to highlight saving the planet.
That's alright by me.

Element are working towards being more like Howies, Patagonia etc.
Something a lot of clothing labels could do with...

I wouldnt give them that much credit.

I doubt they actually went to the effort of being inspired 'first hand' by something a fashion designer did before 1998.

I think it was a mixture of ripping off reeboks 'I am what I am' & Nike Women advert campaigns plus this flickr account I keep bumping into with cyclist portraits:

Kansas City Urban Cyclist Project on Flickr - Photo Sharing!@@AMEPARAM@@http://farm4.static.flickr.com/3005/2386032723_da37938cb1.jpg?v=0@@AMEPARAM@@2386032723@@AMEPARAM@@da37938cb1