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@cornelius_blackfoot
why the hate over people expressing an opinion in a creative way on a subject which they feel is close to them.
I'd rather they did this and tried to change the way people percieve a subject than slip into apathy and inaction.
It maybe a cliched way of doing it, and their business might not stand upto intense scrutiny in terms of their actions matching their words, but at least their trying.
as someone else once said if you don't stand for something, you'll fall for anything, and if campaigns like this do a small part in making people stand for something, they ain't that bad...