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@DFP
Just spotted this while looking for a skateboard,
http://www.powertotheplanet.tv/
Outrageously cringeful. Werent these photoshoots/graphic about identity and saving the world made a corporate cliche and done to death years ago. Now it seems every hip young creative has gained unbridalled passion to some cause & scene (probably because they discovered veganism) and is perpetuating the cliche into a joke. They probably think its so 'fresh' and meaningful.
Who can spot the obligatory awesome fixed gear?
'Power to the Planet' pffff... (where are element products made?)
Your pessimistic post of the morning.