And why don't they ever wear helmets in their brand shoots? I feel this is setting a very bad example.
This is a wild guess but it might have something to do with the fact that they make and sell caps but they don't make and sell helmets*.
*one shudders to think how much a Rapha helmet would cost.
@andyp started
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This is a wild guess but it might have something to do with the fact that they make and sell caps but they don't make and sell helmets*.
*one shudders to think how much a Rapha helmet would cost.