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@JonoMarshall
Fudge... what true value isn't lost through your own interpretation/understanding of it? Explain real value as opposed to false value and I'll come aboard. The idea that advertising inflated the intrinsic value of a product or service or added "bullshit" (as opposed to differentiation) to products is lost when you consider what objective value or worth the product has in the first place.
True, you can achieve something through a product or service, but that remains lost in personal experience, individual consciousness or history/culture. We add the "bullshit" everyday on an individual level with endless signifiers and layers of curious perception, advertising just comes across as a clunky, crappy monster as it isn't as changeable or reactive as an individual... yet, shame.
Capitalism can be attributed to advertising and vis-a-vis, makes no odds in my book, it all comes down to individual decisions to which we're all to blame.