Oh no... Duffy gets on her bike in Diet Coke spot

Attribution of true value to a perception, as opposed to intrinsic value. Portraying something as having worth, above and beyond that imparted by the act of promotion.

Monday morning? Family connections? Desire to live? The system? You've lost me.

I'm referring to advertising in the context of the efficient allocation of economic resources. A context in which advertising had an initial benefit (c.f. arbitrating supply to demand, in its capacity as a disseminator information), but ultimately creates distortions in the classical supply / demand paradigm.

Latinate words overload.

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