Oh no... Duffy gets on her bike in Diet Coke spot

It's not normally the advertising creatives who come up with shit like that. Blame that on the marketing idiots who reel of endless spiel about ABC1 target audiences.

Yes, it is easy top get confused between marketing and advertising.
The people who do the original artwork, or designs for example or ok. Its the cunts that sit there all day snorting coke, eating lettuce leaves and seeing who can squeeze the most meaningless phrases into a 6 hour meeting while wanking each other off that need culling. 90% of the biggest pricks I have ever met work in marketing